Measure to Improve not Impress: NPS measures loyalty not satisfaction
In any business the stakeholders need to be defined and the product or service needs to be designed in the best possible manner. While this truth is self evident the board rooms and governance are busy assessing performance based on the profitability of the business. Top line, Bottom line, Revenue and Expenditure dominate the discourse. The three stakeholders in healthcare in no order of importance are care seekers (patients), treatment providers (doctors, nurses, paramedical) and support staff and other employees. While these are extremely important a healthcare setup or any hospital while dealing with human life needs to create services which not only provide consistent clinical outcomes based on standard treatment guidelines and evidence based medicine, but while doing so exhibit compassionate care. While treating illness has always been considered as the primary function of a hospital, the concepts of hospitality, customer delight and marketing seem alien to medical practitio...